User Experience
User experience (UX) is an increasingly important metric in search engine optimization for eCommerce sites. The goal is to create a positive experience for users by delivering high-quality results.
First Step
The first step in creating a smooth user experience is creating a strategic content hierarchy on your website. For example, if you sell shoes, the top pages might be devoted to Men’s shoes or Women’s shoes. Following these pages may be specific categories for different shoe types. This will create a clear hierarchy on your site, which will benefit both your users and search engines.
A high UX is important to increase the likelihood that people will make a purchase on your website. To make this happen, your website must be easy to navigate and have a smooth, seamless experience from start to finish.
websites
Another crucial aspect of UX for eCommerce websites is creating a mobile-optimized site. This will reduce friction and increase your ranking in the search engine results page (SERP) for mobile users. Moreover, mobile-optimized websites display relevant information when mobile users search for products. These guidelines also listed some of the common mistakes that users make while browsing websites on mobile devices. These errors include unplayable videos, irrelevant cross-linking, and faulty redirects.
Google has stated that mobile page speed is an important ranking factor for mobile pages, and that the faster a site loads, the better it will rank. Moreover, a slow website will cause a visitor to bounce quickly.
search engine
The user experience has become increasingly important in search engine optimization. Studies show that about 38% of online users will avoid websites that are not easy to navigate. An improved user experience can boost conversions and improve satisfaction.
navigation
A good website navigation also helps SEO professionals optimize the site for crawling by search engines. By creating a better navigation system, search engine crawlers can more easily find the content on your site.
Basic Steps
Fortunately, there are a few basic steps you can take to make sure your website is optimized for mobile devices. You can start by improving your site’s speed and user experience. You can also use techniques such as javascript to make it more compatible with mobile devices. AngLER has a mobile SEO service to help you optimize your website for mobile devices.
You can also take advantage of AMP (Accelerated Mobile Pages), a Google-backed project that helps webpages render quickly on mobile devices. While AMP is not a direct ranking factor, it will make the experience more enjoyable for users and increase your relevance with Google. By following these best practices, you can make your website more mobile-friendly and attract more customers.
addressed
Google recently addressed this issue. They announced changes to make the web more accessible for mobile devices and published guidelines for how to design for mobile devices.